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Social Media Planning & Strategy


Our last digital marketing workshop of the series will look at planning and strategy. If you attended the previous four workshops you will now have a good understanding how to use the various social media accounts for your business, but no you need to develop a social media strategy and plan.
How often are you bombarded with content from a particular company online and decide to block or unfollow them as consequence? This workshop will help you develop a strategy that will increase your followers, increase sales and build you strong relationships with your customers.


Felicity McCarthy
Felicity McCarthy is a trainer in marketing and social media issues.

Felicity runs her own business, and prior to this had worked in digital marketing for almost 18 years, including at Dell, eBay & Facebook. Since 2013 Felicity was training and offering consultancy services in all areas of digital and social media at

Felicity is a member of the Marketing Institute and the Irish Internet Association and is a graduate of programmes including BComm, MSC Marketing Practice and MII.

Upcoming dates:

No training dates available at the moment.

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  • Course Fact File

  • Location:
  • Course fee:
    Member rate: €195
    Non-member rate: €250
    + VAT
    * Cost quoted per person

    Payment method:
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