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Training courses

Search Marketing

Overview:

***Update: Online Programme
We look forward to welcoming you on Search Marketing scheduled for 21st April.

In terms of course delivery, Ibec is not delivering face to face training at the moment. In line with official guidance for public health relating to social distancing, we are moving this programme online.***

Our third Digital Marketing Workshop will focus Search Marketing. You may have a great website, but that is useless if no one is visiting it. For most businesses, a mix of search engine optimization (SEO) and pay-per-click (PPC) will offer some of the best return on investment.
But why, exactly, are SEO and PPC important for businesses? This workshop will help you understand the basics of search marketing and what areas your company should invest in.

What is Search Engine Optimization
SEO is the process of improving the rankings of your website in search engines such as Google, Bing, and Yahoo through good content and adoption of the latest SEO techniques.

What Is Pay-Per-Click Marketing?
Programs like Google AdWords offer ways for business to promote their websites quickly and get customer data that can be used to make campaigns more cost effective at generating sales.
This is a great workshop for someone manages a website but has done little or no search marketing. The aim is to educate you on search marketing so you can utilise it in the future to attract more customers to your site.

Details:

***Update: Online Programme
We look forward to welcoming you on Search Marketing scheduled for 21st April.

In terms of course delivery, Ibec is not delivering face to face training at the moment. In line with official guidance for public health relating to social distancing, we are moving this programme online.***

Cathal Melinn
Cathal Melinn is a well known digital marketing director, commercial analyst & ecommerce specialist with over 14 years experience. He’s an MS Excel, analytics and revenue generating insights whizz with extensive local & international experience working with top B2B & B2C brands across multiple verticals. Over his career, Cathal has worked with many brands.
Cathal is an experienced and respected international course lecturer and digital trainer across a number of digital disciplines including paid and organic media, analytics, strategy and planning, reporting and optimisition for digital professionals in over 80 countries (from beginner to advanced).

Upcoming dates:

No training dates available at the moment.

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  • Course Fact File

  • Location:
    Online
  • Course fee:
    Member rate: €195
    Non-member rate: €250
    + VAT
    * Cost quoted per person

    Payment method:
    - Pay by credit card online here
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